Measures to allow hospitality businesses to extend their opening hours and revive local nightlife are being pushed forward by the Government; but they are being met with both scepticism from within the industry and concern from without. The National Licensing Policy Framework being proposed by […]
StartupsWe’ve spent over two decades helping business owners understand key financial concepts, so we know how complex they can be. Even if you’ve got yourself set up with the top accounting software, areas like value-added tax (VAT) can still be a minefield. The VAT Flat […]
StartupsBeer brand Heineken has renamed several UK pubs “The Office”, and it’s offering a free drink in a bid to entice punters in and revive the tradition of after-work drinks. Urging people to “come back to the office”, Heineken is promising a free Heineken Original […]
StartupsBusiness owners know that they face a tightrope when it comes to marketing – too little and they’ll slide from customers’ considerations, but too much, and they risk alienating the very people they want to reach. LinkedIn has proved a valuable marketing tool for businesses; […]
StartupsBusiness owners know that they face a tightrope when it comes to marketing – too little and they’ll slide from customers’ considerations, but too much, and they risk alienating the very people they want to reach.
LinkedIn has proved a valuable marketing tool for businesses; with 310 million active monthly users and its network expansion possibilities. However, a small backlash on the platform over voice pitches is opening the debate as to what is good practice.
In particular, when can businesses use voice note pitches, if at all.
With increasing evidence that LinkedIn is replacing emails for marketing for many businesses (especially B2B), questions are now arising as to exactly how marketers should use the platform’s tools.
Voice notes are proving a contentious way of marketing directly, with one LinkedIn user describing them as “presumptuous,” but also argued that they are non-searchable, so of limited value.
They also stated that voice notes are “out of context” on LinkedIn, which suggests that they are more acceptable on other platforms. Their usage on platforms like WhatsApp is pretty widespread.
An article published in July suggests that WhatsApp voice notes are used by 62% of daily users. Popularity does seem to be determined by age, with Gen Z and Millennials leading the way; though Time magazine hailed them as “small acts of love” in an essay in February.
Herein might lie the issue. The balance between standing out on LinkedIn and being over familiar – and perhaps therefore unprofessional – is made tougher by the nature of voice notes.
They seem to be equated with friendships or colleagues, and therefore not suitable for what is essentially reaching out to a stranger.
Consensus seems to be that sending a voice message should not be your first interaction with a potential client.
There are a number of key reasons, including the fact that a voice message doesn’t allow a LinkedIn user to preview the content. This might get their security hackles rising as it screams scam or spam.
It is also inconvenient. It is far quicker to quickly read a message than having to find your headphones, hit listen and take notes of what was said. Ease is absolutely key when it comes to building relationships with potential clients.
There are also huge advantages to writing a message instead of sending a voice note. The first of which is editing.
Writing a note gives you a chance to really hone what you want to say, keep it targeted and make sure that all of the information you want to include is there. Unless you are a champion orator, voice notes tend to be more fluid, full of pauses and can also be harder to understand.
Written messages also leave a visible trail. If a potential client does reply, the conversation is there in LinkedIn for you to see what has been said to date. Having to listen back to voice notes doesn’t allow this.
However, once a rapport has been built, voice notes can absolutely play a role as there is power in hearing a human voice, but also efficiency when it comes to conveying ideas.
At this point, when you are no longer a complete stranger, voice notes could be what keeps a customer engaged. Use them too soon, though, and expert opinion suggests you could send people running or see them not engaging at all.
The post Voice notes in sales pitches? Only on LinkedIn appeared first on Startups.co.uk.
A menu is a fundamental part of running a restaurant business, and it’s not just about listing your items. Your menu is your ultimate marketing tool, as it showcases what makes your establishment special, guides customers toward the dishes you really want to sell, and […]
StartupsA menu is a fundamental part of running a restaurant business, and it’s not just about listing your items.
Your menu is your ultimate marketing tool, as it showcases what makes your establishment special, guides customers toward the dishes you really want to sell, and makes the whole dining experience smoother.
However, knowing what makes a good menu can be challenging at first, as you learn to balance customer appeal, pricing, and profitability.
That’s why we’re going to guide you through the key steps of designing a menu, from understanding your customers and pricing your items, to writing descriptions and choosing a design that truly catches the eye.
💡Key takeaways
Your menu is one of the first impressions your customers will have of your business, so it’s important to get it right.
A good menu should clearly list its offerings, appeal to customers with expressive descriptions and designs, and be a true reflection of your restaurant, coffee shop, pub, or cafe.
To help you get started, we’ve listed six key steps you can follow to design a menu that attracts diners, boosts sales, and maintains good customer retention.
Your menu should be designed with your target market in mind. Think about who’s walking through your doors — be it families, students, office workers, or fine-dining guests — and make sure the style, pricing, and food choices match their expectations.
One way to do this is to base your design on the type of cuisine you’re offering. An Italian restaurant, for example, might highlight pasta and pizza options, while a trendy cafe could focus on vegan dishes and speciality coffee.
Additionally, consider pricing. For example, if you’re targeting budget-conscious diners, it’s best to keep prices low. On the other hand, if you’re aiming to offer high-end meals for wealthier consumers, you can price dishes higher to reflect premium ingredients and presentation.
In short, it’s all about carrying out some basic market research to understand who your customers are, what they’re willing to pay, and how your menu can meet their expectations.
Paper or digital?
Following the COVID-19 pandemic, more restaurant businesses have opted for digital-only menus and QR codes, with 72% of establishments planning to invest in QR menus, orders, and payment systems by 2025.
But while going fully digital can have its benefits, like being cost-effective and sustainable, it isn’t fully accessible to all customers. For example, older customers or those without smartphone devices will have trouble ordering.
For this reason, you should offer both printed and digital menus. That way, you can get the efficiency of QR codes, while still ensuring inclusivity and a better customer experience for everyone.
Next, you’ll need to think about where to place your items.
This can be a little tricky, but a good practice is to write down every food and drink item you offer and separate them into categories (e.g., starters, mains, desserts, vegetarian/vegan options, etc.). You can do this on paper or digitally, using an Excel spreadsheet or a simple Word document.
However, keep in mind that you don’t have to include every single item on your menu. For example, set menus, lunch deals, or seasonal specials can be given their own dedicated menu. Having separate menus helps prevent your main menu from getting cluttered (and overwhelming customers), and lets you showcase special dishes or limited-time offers that might be extra profitable.
It’s essential to keep your target audience in mind when pricing your items. You’ll need to be careful not to overcharge or undercharge your customers.
Finding that balance can be tricky. Here are a few useful practices to help you price your items adequately:
This is where good copywriting skills will come into play, as the words you choose can make a big difference in what customers order.
Below are some practical tips to help you write descriptions that are clear, enticing, and true to your brand:
Now, it’s time to get creative by designing the visual elements of your menu.
The good news is you don’t have to spend a fortune on software like Adobe Photoshop to create an attractive menu. Free tools like Canva and Fotor can be just as effective, letting you design your menu with easy drag-and-drop features, ready-made templates, and even built-in photos and icons.
But whichever way you decide to design your menu, here are a few practices to use and common pitfalls to avoid:
When should I update my menu?
Your menu isn’t set in stone and should evolve with your restaurant, customer needs, and even the seasons. Here’s what you should do:
Now that your menu is drafted and ready to go, it’s time to market it towards customers.
This is where you’ll need to use strong digital marketing practices to ensure it gets noticed and drives sales.
Use your social media platforms — such as TikTok, Instagram, or Facebook — to announce your menu or share photos of new dishes, weekly specials, or seasonal menus. You could also encourage customers to share their meals online with a branded hashtag.
Promote your menu through email marketing, such as sending updates about new menu items, special offers, or limited-time dishes. You could also reward repeat customers with early access to specials or discounts to help boost customer loyalty.
Having your menu on your business website makes it easier for diners to see your offerings before visiting. You should also include downloadable PDFs or an interactive menu, allowing customers to easily browse on any device and see what you have to offer before visiting the establishment.
Under the UK’s rules and regulations for food businesses, there is certain information that you are legally required to include in your menu.
By law, your menu must include allergen information. You must clearly indicate if any of the 14 major allergens are in your dishes, such as peanuts, milk, gluten, or eggs.
You can include allergen information directly on the menu or provide a clear reference to where customers can find the information, such as a separate allergen guide. Also, make sure that the waiting staff ask customers about allergies before taking any orders.
Additionally, your menu must display accurate pricing, including value-added tax (VAT) or service charges, so that customers know exactly what they’re going to pay.
If you’re a larger establishment (250+ employees), you’re also required to show calorie information on items sold for immediate consumption.
Menus are important for hospitality businesses because they act as a communication tool for informing customers about your main dishes and pricing. It’s also a key part of your branding, customer experience, and profitability.
All in all, it’s about having a good understanding of your target audience, so that your offerings resonate with them.
Good menu organisation, careful pricing, effective use of item descriptions and an appealing visual design can help you create a menu that truly draws attention and gets the sales you deserve.
With a little planning and creativity, your menu can become one of your best tools in attracting customers, showing off your best dishes, and keeping people coming back for more.
The post How to design a menu for your business appeared first on Startups.co.uk.
The deadline is fast approaching for businesses using a Companies House WebFiling log in to switch over to the GOV.UK One platform. From 13th October, owners of limited companies will need to use the GOV.UK platform to get access to services that they use the […]
StartupsThe deadline is fast approaching for businesses using a Companies House WebFiling log in to switch over to the GOV.UK One platform.
From 13th October, owners of limited companies will need to use the GOV.UK platform to get access to services that they use the WebFiling platform for.
These include filing annual accounts; registering a company; making changes to the company’s directors or secretary roles, and authorising who can file for the company online. It is a quick change for companies, but it is also one to be done with some urgency.
Business owners need to sign into their WebFiling account and make sure that their email address is up to date. If necessary, they can select the ‘Change account details’ option to change this.
If your business already has a Companies House account for ‘Find and update company information’, this is the email address you’ll need for the changeover, so make sure this email matches up with the WebFiling platform.
Businesses must create a GOV.UK login if they don’t have one already, and the guidance is to do this ideally before 13th October. This, again, must use the same email address as your WebFiling account.
The guidance also suggests that this is a great time to check “the list of companies you are authorised to file for in your WebFiling account”, via the ‘Your companies’ tab’ and remove any companies you no longer file for.
Once businesses have the basic admin done, they can then connect their WebFiling account to GOV.UK One Login. From 13th October, visitors will be automatically redirected in order to be able to do this.
Before then, when you create a GOV.UK One Login, you’ll be able to sign in and connect your account. You don’t need to verify your identity to do this, but the guidance adds: “You may need to enter each company’s authentication code to confirm that you are still authorised to file for the company.”
There is the caveat that if you share a WebFiling account with others, each individual will have to create their own GOV.UK One Login using a different email address. They will also no longer be able to access the information in the accounts.
There are also other changes afoot in how Companies House interacts with businesses.
From 18th November, identity verification will become a legal requirement for new and existing company directors and people with significant control (PSCs).
Business owners can use the ‘Verify your identity for Companies House’ service or use through an Authorised Corporate Service Provider to comply now. Failure to comply could see filings being rejected, so businesses are being encouraged to act now.
The move is part of a bid to tackle fraudulent business registrations and improve corporate transparency. The ECCTA reforms have also given Companies House given power to reject suspicious filings, query company names, remove inaccurate information from the register, and reject disqualified company directors. It can also now levy financial penalties for non-compliance.
With the deadlines looming for both the log-in and ID changes, businesses need to get a handle on what they need to do so that they can keep operational during the shake-up.
The post You have two weeks to change your Companies House login appeared first on Startups.co.uk.
From 1st October, new laws will come into effect that alter the power of non-disclosure agreements or NDAs. The law is an update of the Victims and Prisoners Act 2024; and is relevant to anyone who “…has suffered harm as a direct result of being […]
StartupsFrom 1st October, new laws will come into effect that alter the power of non-disclosure agreements or NDAs.
The law is an update of the Victims and Prisoners Act 2024; and is relevant to anyone who “…has suffered harm as a direct result of being subjected to conduct which constitutes a criminal offence in England and Wales.”
The changes are centred upon crime, and in particular, make it explicit that the victim of a crime (or someone who believes that they are a victim of a crime) does not have to be bound by an NDA when it comes to reporting.
Businesses need to pay heed, though, too, as this also has ramifications for those who regularly use NDAs to protect their IP.
The law now clarifies the list of “permitted disclosures”. These are disclosures that can be made to a specific list of people by the victim of a crime. The Ministry of Justice adds: “There does not have to be a formal investigation or a conviction for someone to be a victim of crime or to reasonably believe they are a victim of crime.”
The list includes the Police or “other bodies which investigate or prosecute crime”; qualified lawyers and a victim’s close family. For businesses, it is essential to note that this list also includes regulated professionals and regulators.
The changes mean that if someone within a business believes themselves to be a victim of a crime, they can report their concerns, whether or not they have signed an NDA.
For businesses, it is important to note that the list of organisations that can be approached includes:
Businesses can continue to use NDAs – and for many businesses, these are key to protecting their innovations – but they just need to be aware that there is now a limit to their level of protection.
Firstly, businesses should make sure that they understand the changes; and then look at their NDAs to ensure that they reflect the new rules.
This isn’t a blanket ban, so action doesn’t need to be onerous; but businesses can use the Government resources accessible through their Companies House WebFiling account to review and update any templates they use as NDAs for employees and collaborating ventures. Accurate wording to reflect the changes is important here so that all parties understand their rights.
For those businesses that haven’t, this is also a chance to make sure that trademarks and patents are up to date. It might also be the time to check that all of the relevant information is connected to your GOV.UK One Login ahead of the switch to this platform from the Companies House WebFiling platform on 13th October.
The post Startups must prepare for NDA law changes due next week appeared first on Startups.co.uk.
Many employees suspect their bosses are watching them, and in many cases, they’re right. In the UK, nearly a third of employers use software to track staff behaviour or performance, the Guardian reports. This rise in so-called “bossware” is often justified as a way to […]
StartupsMany employees suspect their bosses are watching them, and in many cases, they’re right. In the UK, nearly a third of employers use software to track staff behaviour or performance, the Guardian reports.
This rise in so-called “bossware” is often justified as a way to prevent employee theft, boost productivity in remote environments, or keep an eye on customer experience.
But while employers may see these as legitimate business concerns, constant surveillance isn’t without its risks. Snooping on your team can not only damage trust but also leave your business on the wrong side of GDPR compliance.
Nearly a third of UK employers now use “bossware” to monitor staff, most commonly by tracking emails and web browsing. One in seven has gone further, recording employees’ screen activity.
The findings, based on a UK-wide survey of hundreds of managers by the Chartered Management Institute (CMI) and reported by The Guardian, suggest a sharp rise in digital surveillance across the workplace.
Several factors are driving the rise in workplace surveillance. For some employers, theft might be a problem, whether it’s unexplained stock shortages or missing cash. For others, the shift to remote working has made them more inclined to monitor staff from afar.
Not all motivations are based on suspicion, though. Some managers use monitoring to simply keep an eye on customer service quality, ensure regulatory compliance, or uphold health and safety standards.
The form that “bossware” takes will, of course, depend on your industry. A café manager might rely on CCTV, while an office employer is more likely to track computer use or monitor attendance by scanning passes.
Since monitoring staff activity involves processing personal data, GDPR rules will apply in full. Employers could argue a lawful basis under “legitimate interests,” but this only stands if the monitoring is proportionate and staff are properly informed.
In response to the findings, the Information Commissioner’s Office (ICO), speaking to the Guardian, said bosses “must make their employees aware of the nature, extent and reasons for monitoring,” warning that excessive surveillance “can undermine people’s privacy, especially if they are working from home.” The regulator added that it will “take action if necessary.”
So while employers may feel they have a valid reason to use bossware, crossing the line carries serious risks. Breaches of GDPR can cause fines, reputational damage, and even employee claims if workers feel their rights have been violated.
Even if you follow the rules, using bossware has additional company culture risks. Over-monitoring your team is a surefire way to hurt morale, erode trust, and drive up staff turnover.
It can also lead to jumping to false conclusions. For example, fewer keystrokes or less mouse activity doesn’t always mean someone isn’t working hard.
The safest approach is to set out a clear, written policy, explain to employees what is being monitored and why, and limit tracking to what’s strictly necessary.
Ultimately, bossware is a double-edged sword. On one hand, it may stamp out concerns around theft, productivity, and compliance. But the potential fallout, from legal penalties to disengaged staff, means employers should tread carefully.
The post Firms are monitoring staff with ‘bossware’- is it legal? appeared first on Startups.co.uk.
A growing practice, known as ‘phoenixing’, is costing HMRC millions in lost tax revenue, the Financial Times reports. The term refers to the tactic of repeatedly liquidating a limited company and then re-registering under a new name, sometimes deliberately, to dodge tax bills and other […]
StartupsA growing practice, known as ‘phoenixing’, is costing HMRC millions in lost tax revenue, the Financial Times reports.
The term refers to the tactic of repeatedly liquidating a limited company and then re-registering under a new name, sometimes deliberately, to dodge tax bills and other debts. One visible example might be the constant churn of sweet shops on Oxford Street.
The impact of this phenomenon on HMRC is significant. In the 2022–23 tax year alone, phoenixing companies accounted for an estimated £836 million in lost revenue—the most recent year with available data.
Phoenixing is a phenomenon where company directors liquidate a failing business and immediately set up a new one under a different name. Essentially, they’re offering the same goods or services and following the same business model, just with a fresh identity.
Many phoenixing companies do this deliberately to avoid paying taxes or other debts, which often go unpaid because the old company’s assets have been dissolved. Unsurprisingly, HMRC ends up feeling the impact.
When done intentionally, phoenixing is illegal and considered tax evasion. Directors caught in the act can face disqualification, prosecution, and reputational damage, consequences that will take more than a name change to fix.
Phoenixing can happen in any sector, but a typical real-world example is several of the US-themed sweet shops you might see walking down Oxford Street.
It’s also common in construction and retail businesses. These industries often have high turnover, tight margins, and a business model that can be easily re-established, making them more prone to phoenixing.
It’s important to note, however, that not every business that rises from the ashes counts as phoenixing. Genuine closures and restarts happen all the time, for example, when entrepreneurs pivot, restructure, or launch new ventures.
Serial entrepreneurs are free to legally start new businesses, but they must make sure not to appear as though they are “dumping” debts by leaving liabilities behind in the old company.
It’s easy to mix up insolvency and liquidation, but they are two separate things.
Insolvency happens when a company can’t pay its debts when they are due, while liquidation is the formal process of closing a company and distributing its remaining assets.
In both cases, directors have legal duties to act responsibly, prioritise creditors, and avoid taking shortcuts that could break the law.
Legally, directors are within their rights to start a new business after filing for insolvency. However, there are rules: you can’t reuse the same or a very similar company name within five years without permission from the court.
For SMEs, the safest approach is to seek professional advice, maintain transparent records, and steer clear of taking shortcuts. Following the rules protects both your business and reputation, plus it keeps you on the right side of HMRC and the law.
The post What is ‘phoenixing’ and why is it costing HMRC millions? appeared first on Startups.co.uk.
If your side hustle is reselling old clothes, you’ll want to pay attention to the upcoming Autumn Budget. eBay, along with a coalition of marketplaces including Vinted, Etsy, and Depop, and business groups such as the Federation of Small Businesses, techUK, and Enterprise Nation, are […]
StartupsIf your side hustle is reselling old clothes, you’ll want to pay attention to the upcoming Autumn Budget.
eBay, along with a coalition of marketplaces including Vinted, Etsy, and Depop, and business groups such as the Federation of Small Businesses, techUK, and Enterprise Nation, are campaigning for the Trading Allowance to be increased from £1,000 to £3,000.
The Trading Allowance gives individuals tax relief on income generated through small sales or freelance work. However, it has remained fixed at £1,000 since 2017, rather than rising in line with inflation. Therefore, sellers and marketplaces are keenly awaiting a review of the allowance in the Autumn Budget on 26th November.
The current UK Trading Allowance is set at £1,000, meaning self-employed workers can deduct that amount from taxable income. In theory, this means that you aren’t taxed on smaller earnings from side hustle income streams, like selling clothes online.
But since the allowance has remained at £1,000 since its introduction in 2017, rising costs and inflation have diminished its value significantly.
Like many, lower earners and self-employed workers have been struggling to stay afloat amid cost of living pressures. So much so that there was a petition to raise the Personal Allowance from £12,570 to £20,000 — but that’s a different threshold to the Trading Allowance.
The current campaign to raise the Trading Allowance was initiated by eBay. Backed by other marketplaces and business groups, eBay is pushing the government to triple the allowance from £1,000 to £3,000.
This would give sellers on platforms like eBay, Depop, Etsy and Vinted profits that feel more in proportion to their earnings, rather than squeezed by outdated thresholds. But at £3,000, the allowance isn’t a big bonus; it’s just a fairer reflection of today’s economy, catching up with years of inflation and rising costs.
Businesses across the UK are anxiously awaiting November’s Autumn Budget, with tax rises widely expected.
For SMEs, possible measures on the table include investment in infrastructure, funding for digital transformation, energy cost relief, and long-overdue reform of business rates. Other anticipated announcements might involve an increase in the National Minimum Wage, new protections under the Employment Rights Bill, and a rise in Capital Gains Tax.
But for side hustlers on eBay, Vinted, Depop and Etsy, the outlook is less rosy. With income tax thresholds frozen for years, the Trading Allowance is unlikely to be touched this year, despite calls to raise it in line with inflation.
More young people are starting side hustles, drawn by the flexibility, creativity, and extra income they can generate. And for many, these small-scale projects can turn into running a fully-fledged business, such as an online clothes shop or selling handmade crafts.
That said, new guidance from HMRC dubbed the Side Hustle “Tax” at the start of 2024 has made it harder for side hustlers to keep hold of their earnings. HMRC indicated that those who make fewer than 30 sales a year, or who earn less than €2,000 (around £1,700) per year from sales, do not have to file a tax return — but others would need to.
With this in mind, eBay’s campaign argues that raising the Trading Allowance to £3,000 would not be a luxury; it would signal that the government values small-scale work and is serious about fostering an entrepreneurial culture in the UK.
The post eBay, Vinted, Depop, Etsy join forces to demand tax change for sellers appeared first on Startups.co.uk.
Working similarly to a TV shopping channel, TikTok Live blends the worlds of shopping and entertainment by giving small businesses a direct line to their audience. With the feature, customers can discover new products, interact with sellers, and make purchases through TikTok Shop, all without […]
StartupsWorking similarly to a TV shopping channel, TikTok Live blends the worlds of shopping and entertainment by giving small businesses a direct line to their audience.
With the feature, customers can discover new products, interact with sellers, and make purchases through TikTok Shop, all without leaving the app. This unmatched convenience is helping to fuel the social commerce boom in the UK and offering huge opportunities to sellers who know how to use the live video tool well.
If you’re interested in converting scrolls to sales, this guide covers everything you need to know about selling products on TikTok Live. We outline how to use the feature in simple steps, explore some best practices, and even identify common mistakes that are best left on the cutting room floor.
💡Key takeaways
TikTok Live selling is a rapidly growing social commerce strategy which gives creators with over 1,000 followers a platform to promote and sell products via live video streams. Unlike traditional TikTok videos, it’s an interactive, real-time shopping experience; viewers can ask questions, tap on product pins, and buy products directly from the seller without leaving the stream.
TikTok Live sessions blend entertainment with the convenience of online shopping, making it particularly appealing to younger demographics. Think of it as Gen Z’s answer to the home shopping channel, where viewers can see their favourite creators demonstrate products authentically.
One of TikTok Live’s best features is its seamless integration with TikTok Shop — TikTok’s in-house ecommerce platform. Sellers can link their TikTok Shop products to the stream, transforming their Live into a digital storefront and creating a seamless shopping experience for viewers.
By offering unmatched convenience and harnessing the power of influencer marketing, social commerce strategies like TikTok Live are witnessing a major boom in the UK. Over half of UK consumers have already made a purchase directly through a social or entertainment platform, and the market is projected to reach £16 billion by 2028, making now the optimal time for sellers and brands to cash in on the trend.
Unlike huge companies, small businesses excel when it comes to connecting to customers on a personal level, which is why TikTok Live can be such a powerful marketing tool for smaller sellers. The platform lets viewers peek behind the curtains of brands, whether it be by showcasing employees or the studio. This human element helps foster trust and loyalty and makes it easier for businesses to build a community around their brand.
TikTok Live is completely free to use, too. This makes for an unbeatable return on investment (ROI), especially in comparison with costly marketing methods like digital or print ad campaigns.
Its low barrier to entry doesn’t compromise exposure either. Successful live streams can attract an average of 50 to 500 concurrent viewers, with spikes during peak engagement. Due to TikTok’s slick sales journey, discoverability can translate to immediate sales, giving small businesses a powerful and cost-effective way to grow their revenue.
Breaking through on the platform isn’t always easy, however. Running successful TikTok Lives is time and energy-intensive, with the most effective brands running multiple live streams a month. The TikTok algorithm favours content that embraces trending sounds and formats, making the marketing strategy less suited to brands with a more educational or informational tone.
Learn more about how to use TikTok for business success.
Getting started with TikTok Live isn’t as simple as just hitting record. Here’s how to use the platform to its full potential in six simple steps.
Before you can even think about live streaming, you need to have a functional TikTok Shop. Your TikTok Shop will act as your digital storefront, giving you a place to manage products, inventory, and orders.
Setting up a TikTok Shop account is easy. All you need to do is visit the TikTok Seller Centre, verify your identity by uploading a government-issued ID or business registration documents, and provide basic business details.
Once your seller account is verified, you’ll need to link it to your personal or business TikTok profile. This will enable you to tag products in your live streams. Then, add your product listings by uploading high-quality images or videos and entering detailed descriptions and pricing information.
Now you’ve got the basics covered, it’s time to optimise your storefront. Your profile will be the first port of call for customers after they exit your Live. Not only can it be used as a powerful way to build credibility, but it can also help guide viewers towards your shop.
With only 80 characters available in your bio, every word counts. So, make sure that you state what your business does as clearly as possible, and use relevant keywords where possible. Your bio is an excellent way to communicate your brand’s unique voice, so don’t be afraid of showcasing your personality, either. Finally, conclude with a clear call-to-action and a link — whether you want to advertise a special deal or funnel viewers to your new collection.
With TikTok being a visual platform, the profile picture you choose matters. Use a professional image that clearly reflects your branding, and ensure your design will be easily recognisable at a small size.
The environment you record in has the power to make or break viewer engagement. To avoid distracting your viewers with an unprofessional setup, you should focus on three main elements: lighting, sound, and camera quality.
Getting your lighting right will help you transform a dark, grainy stream into a professional broadcast. You don’t need to invest loads of money in a fancy setup, either. We recommend using natural light when possible, or investing in a ring light or softbox for a more polished look.
Next, ensure your audio quality is crisp by using a high-quality external microphone instead of your phone’s built-in mic. To avoid shaky footage, we also advise using a tripod stand to keep your camera steady. By taking these measures and keeping your background clutter-free, you can help your viewers focus on what really matters: the products.
Certain products perform better on camera than others. So being tactical about which ones you choose to feature is another effective way to drive engagement.
“Show, Don’t Tell” products, which demonstrate their own benefits in action, typically get the best engagement on TikTok Lives. This could include makeup, clothing, kitchen gadgets, or any other products with a visual or functional benefit. By showing the product in action, instead of just using words, viewers can visualise its potential and envision using it themselves.
Failing this, showcasing products that are already popular is a great way to springboard off existing demand and capture a larger audience. TikTok Live can also be a great place to offer exclusive deals or drum up excitement for new products, so bear this in mind if you’re eager to secure immediate sales.
Now that you’ve got your ducks in a row, it’s almost time for the fun bit: starting your TikTok Live.
However, to maximise your engagement, we recommend posting a TikTok video a few hours ahead of your live stream to notify your followers. You can also use TikTok’s in-house “Live Event” feature to schedule and promote your stream ahead of time.
Also, while live streams may seem spontaneous, having a general outline of the topics you’ll cover and products you’ll showcase will prevent awkward silences and help you stay on track.
Then, when you’re ready to go, simply:
Instead of hitting record and hoping for the best, there are a number of tried-and-tested strategies you can use to keep viewers interested and increase your chances of securing a sale.
First things first, we recommend talking to your viewers directly. Greet them when they enter the Live, answer as many questions in the chat as possible, and give them shout-outs if they’ve made a purchase. Doing this will help your viewers feel more valued and will also help them build a personal connection with your brand.
Using interactive features like polls and Q&As is also an effective way to boost participation. Instead of passively watching the content, these features help viewers join the conversation, making them less likely to continue scrolling.
Selling on TikTok Live may seem a lot less formal than traditional marketing methods, but that doesn’t mean you should just hit record and hope for the best. Here are some extra tips to help you hit the ground running.
While TikTok Live offers exciting opportunities, a few missteps can quickly derail your efforts. Avoid wasting time and potential sales by steering clear of these pitfalls.
If you’re selling visually appealing products and already have a small following on TikTok, using TikTok Live should be a no-brainer. With a straightforward setup process and a suite of powerful free tools, the platform is a great way to gain some exposure and drive traffic to your ecommerce website.
By showcasing your products authentically, reaching out to viewers directly, and being mindful of your content and monetisation strategy, you can’t go wrong. Don’t expect to get it perfect the first time, though. Just get started, learn from each session, and watch your business grow!
The post How to make money with TikTok Live Selling appeared first on Startups.co.uk.
Despite being one of the oldest forms of digital marketing, email marketing remains one of the strongest ways to reach and engage with your target audience. It’s also one of the best places for beginner marketers to start, as it’s easy to set up and […]
StartupsDespite being one of the oldest forms of digital marketing, email marketing remains one of the strongest ways to reach and engage with your target audience.
It’s also one of the best places for beginner marketers to start, as it’s easy to set up and doesn’t require a big budget to achieve results.
What’s more, you don’t have to be super tech-savvy to create an effective email campaign either. With the right CRM software, it’s easy to design professional-looking emails, segment your audience, and automate follow-ups without needing coding skills or advanced marketing experience.
In this article, we’ll guide you through how to create your first email marketing campaign step-by-step to help you grow your audience and start seeing real results from your marketing efforts.
💡Key takeaways
An email marketing campaign is a series of emails sent to a group of people with a specific goal in mind, such as promoting a product, sharing updates, driving traffic to your business website, or just building a stronger relationship with your target audience.
Email marketing is important because it gives you a direct line to your audience. Unlike social media marketing, where algorithms decide who sees your posts, emails land straight in your customers’ inboxes — a space they check every day.
Additionally, it’s cost-effective, making it accessible for small businesses or beginners on a budget. It also offers a high return on investment (ROI) and gives you clear data, such as open rates and clicks, so you can see what’s working and what needs improvement.
There’s no single way to carry out email marketing, as it comes in a few different styles, each with its own purpose, including:
If you’re new to email marketing, the process of creating your first campaign might feel overwhelming at first, as there’s a lot to consider.
To help you out, we’ve created an easy-to-follow guide below to help you create, send, and optimise your campaign, even if you’ve never done it before.
The first step is to have a good understanding of your target audience and what you want to achieve from your campaign. This means knowing who your ideal customers are, what problems they face, and what kind of content will grab their attention.
At the same time, you should set clear goals for your campaign. These could be driving sales, increasing website traffic, growing your email list, or building stronger relationships with your audience.
However, it’s also important to understand compliance and rules around email marketing. Ensure you follow regulations like the General Data Protection Regulation (GDPR) and always get clear opt-in permission from your subscribers before sending emails. You also need to provide them with the ability to unsubscribe at any time. This will keep you on the right side of the law and build trust with your audience.
There are several ways you can build your subscriber list. This includes offering an incentive (e.g., a discount, free guide, or a chance to win a prize in a giveaway), dedicated landing pages or pop-ups on your website, or encouraging referrals from current subscribers.
However you do it, the main goal is to build a strong subscriber list. This will help you connect with your audience directly and personally, foster brand loyalty, and drive consistent engagement and sales over time.
Also, keep in mind that quality is better than quantity, and good customer engagement is more important than volume. Having thousands of subscribers might sound impressive, but it won’t do much if most of them never open your emails or click your links.
On the other hand, engaged subscribers — AKA those who actually interact with your content — are far more likely to take action.
Next, you’ll need to decide on an email platform or CRM software to execute your campaigns. There are several options out there, many of which are beginner-friendly and don’t require advanced skills to set up.
These platforms include Mailchimp, Freshsales, Zoho Campaigns, and HubSpot.
For example, HubSpot offers email tracking and notifications, letting you know when customers open your emails and click links in real-time. Meanwhile, Freshsales provides auto-scheduled follow-up emails, chasers, and personalised content based on user behaviour (e.g., email opens, link clicks, or form submissions) — ideal for online stores and ecommerce businesses.
Yes, there are several free CRM systems you can use. However, their features are quite limited compared to their paid plans.
You can start with free CRM or email marketing tools when you’re just building your contact list and sending simple campaigns. But it’s worth upgrading to a paid plan once you need more advanced features, such as automation and drip sequences, better analytics and reporting to track performance, and higher sending limits as your subscriber list grows.
Once you’ve decided on a platform, it’s time to start creating content for your campaign. This can be daunting at first, but it gets much easier once you understand the key components of an effective campaign. Here’s a quick rundown of what they are and how you should use them:
Now that you’ve got your campaign laid out and ready to go, the next question is when you should send it. This can be tricky to know at first, but there are a few ways you can figure it out, including:
After your first email is sent, you should look into how it performed, as this will help you understand what worked well, what didn’t, and how to improve your future campaigns.
There are several key metrics you’ll need to focus on, including:
Most CRM platforms also offer dashboards for reporting, making it easy to track these metrics in one place.
Optimising your email campaigns is essential for improving engagement, increasing conversions, and getting the best results from every message you send. Here are a few ways you can do so effectively:
Email is one of the most widely used digital marketing channels because of its direct reach and flexibility. But like any strategy, it also has its weaknesses. Here are the main advantages and disadvantages of email marketing.
Depending on the email platform or CRM software you use, the cost for email marketing can range from £0 to £89 per month. Here are the prices you can expect, based on our top picks of the best CRM systems.
Platform | Cost |
---|---|
Freshsales | £0-£49 per user, per month (billed annually) |
Zoho CRM | £0-£42 per user, per month (billed annually) |
Pipedrive | £14-£79 per seat, per month (billed annually), or free trial |
monday CRM | £10-£24 per seat, per month (billed annually) |
HubSpot | £0-£9 per user, per month (billed annually) |
Zendesk | £15-£89 per user, per month (billed annually) |
Salesforce | £20-£80 per user, per month (billed annually) |
Avoiding spam filters
The last place you want your emails to end up is someone’s spam/junk folder. Luckily, you can avoid this by following these practices:
Email marketing has been around for years, but it’s still one of the best ways to market your business and connect with your customers. It’s affordable, easy to get started with, and if you do it right, can bring in serious results.
The key is to focus on the people who actually want to hear from you by sending them useful and engaging content. Plus, keeping on top of metrics and testing different strategies can help you fine-tune your campaigns over time and get better results.
Email marketing works best when it’s personal and consistent, and when used with other effective marketing strategies, it can become one of your most reliable and profitable tools.
The post How to run your first email marketing campaign appeared first on Startups.co.uk.
The Skilled Worker visa enables employers with valid sponsor licences to hire eligible foreign nationals to fill skilled job vacancies in the UK. Since Brexit, the visa scheme has provided a lifeline to over 110,000 UK employers by allowing them to address talent gaps left […]
StartupsThe Skilled Worker visa enables employers with valid sponsor licences to hire eligible foreign nationals to fill skilled job vacancies in the UK.
Since Brexit, the visa scheme has provided a lifeline to over 110,000 UK employers by allowing them to address talent gaps left by the end of free movement for workers from the EU. However, as of July 2025, a series of new changes has been introduced to the Skilled Worker Visa, making it harder and more costly for companies to hire workers from overseas.
Even with the best HR software, keeping up with immigration regulations can be hard. So, if you’re currently hiring skilled foreign workers or planning to do so in the future, this guide outlines everything you need to know about the Skilled Worker visa in 2025. We also break down the recent changes in simple terms, helping you stay compliant and address your hiring needs with ease.
A Skilled Worker visa is a UK visa that allows eligible non-British/Irish nationals to work in the UK for a sponsored employer in a skilled job. It’s the primary visa being used by overseas workers seeking long-term employment in the UK. For an individual to be eligible for a visa, they must have received a job offer and a “Certificate of Sponsorship” from a UK-based employer.
Due to strict immigration controls, any business interested in hiring a non-UK resident for a skilled role requires a sponsor licence, including private companies, charities, and public sector organisations.
Prior to Brexit, UK businesses had access to a broad, skilled labour pool from across the EU. As a result, employers rarely had to look beyond the EU and UK to fill vacancies, especially those that weren’t highly specialised. Before 2020, the Skilled Worker visa (formerly known as the Tier 2 General visa) was a niche tool, primarily used to hire specialised workers from outside the UK for roles in sectors like finance or tech.
This all changed in December 2020, when Brexit halted the free movement of workers from the European Union. Now, the Skilled Worker visa is a vital tool for finding skilled workers, as it’s significantly harder for employers to rely on talent directly from the European talent pool.
Failing to comply with the Home Office’s strict sponsor duties can have major consequences. Employers who breach the rules can have their sponsor licence downgraded, suspended, or even permanently revoked. Not only can losing a licence force an employer to let go of its sponsored workers, but it can also damage the reputation of a company and create legal liabilities, making non-compliance a risk that’s too big for any business to take.
A series of changes to the UK Skilled Worker visas took effect on July 22, 2025. These adjustments were based on the Restoring Control over Immigration System White Paper, a policy document which outlined a new, stricter approach to work visas.
Here are the major updates you should know about.
The definition of ‘skilled’ has been amended as part of the UK’s effort to reduce net migration and only attract the most highly skilled individuals to the country.
The minimum skill level for a sponsored role has changed from RQF Level 3 (equivalent to an A-Level) to RQF Level 6 (equivalent to a bachelor’s degree). However, if a worker’s role appears on this list of medium-skilled jobs, they may still be eligible for the visa.
One of the most noteworthy changes to the Skilled Workers visa in 2025 is the increase in the minimum salary threshold.
The minimum limit has increased from £38,700 to £41,000 a year, as part of the government’s strategy to ensure that only highly paid, skilled workers can come to the UK. To hire overseas workers with a visa, the employer must pay higher than the figure or the “going rate” for the specific job, according to the government definition.
However, there are some exceptions to this rule. Early-career professionals under 26 can be paid a lower minimum salary of £33,400 per year, or 70% of the going rate for their role.
Learn more about how to hire overseas workers in our comprehensive guide.
Due to changes to the skill level requirement, around 180 occupations are no longer eligible to be supported by the Skilled Worker visa. Here are some examples of ineligible roles, broken down by industry:
The exclusions above apply to new applicants interested in pursuing a Skilled Worker visa. For current visa holders in these roles, transitional arrangements are in place.
Specifically, sponsored employees in lower-skilled roles can continue to be sponsored by their employer, apply to extend their visa even if their role is no longer eligible for the scheme, switch to a different employer within an occupation code that used to be eligible under the old rules, and take on a second ‘low-skilled’ job, provided they still meet the salary thresholds.
Despite recent changes to the UK’s Skilled Worker visa, the scheme remains a powerful tool for recruiting global talent. Here’s how you can use the visa to successfully sponsor skilled workers.
Before you can sponsor an employee, you need to make sure you’re authorised to do so. You will need to obtain a ‘Worker’ license from the UK Home Office, the government agency responsible for UK immigration processes.
As part of this process, you must:
After you’ve obtained a Worker licence, you’re able to assign an electrical Certificate of Sponsorship (CoS) to your prospective employee.
There are two types of CoS to choose from, each with its own application process. A Defined CoS is for workers applying for a visa from outside the UK, while an Undefined CoS is for workers in the UK switching to the visa for the first time or applying for an extension.
For a Defined CoS, you must submit a request through the Sponsor Management System (SMS) and wait for it to be reviewed by the Home Office. An undefined CoS, on the other hand, is issued from your annual allocation, which is decided when you first apply for the worker licence.
No matter which CoS you’re assigning, you’ll need to fill in employee details and information about the role, including the Standard Occupational Classification Code (SOC) in the SMS. You’ll also need to pay a CoS fee and the Immigration Skills Charge, which cost £239 and £1,000 for the first 12 months, respectively.
Now that everything is sorted on your side, your prospective employee can submit their Skilled Worker visa application online.
Applicants must submit several key documents, including:
Standard processing time will depend on where the applicant is based, with decisions taking around three weeks for applications submitted outside the UK, and eight weeks for applications submitted from within the UK. If you need to fast-track the process, priority services are also available for an extra cost.
If the worker’s application was successful, the employer must conduct a vigorous right-to-work check before the worker’s employment commences.
You can handle this process online, using a ‘share code’ given to you by the employee. This code and the employee’s date of birth will give you the right to check their right-to-work status on the UKVI online service. Alternatively, you can also carry out manual checks using the prospective employee’s original documents or biometric resident permit.
Failing to conduct a proper right-to-work check can result in a civil penalty of up to £60,000 per illegal worker. Given these severe consequences, performing this check is a non-negotiable for all employers.
If your employee passed their right-to-work checks, congratulations; they will officially be granted permission to begin their employment with your company. Your responsibilities don’t stop here, however.
As a licensed sponsor, you must report any changes to your company or the employee’s circumstances to UKVI in order to stay compliant and keep your licence.
Specifically, you’ll need to report changes if:
You’ll need to report these changes within 10 working days of them occurring or risk having your Workers’ licence suspended, downgraded, or revoked.
In addition to reporting changes, you must also create and maintain a robust record-keeping system. Employers must be able to produce specific documents and provide detailed information about sponsored workers at short notice.
Key documents you’re responsible for keeping for each sponsored worker include:
Keeping these records is a critical requirement of the UKVI, and can be audited at any time. You’re required to keep these records for the entire duration of the sponsorship, and for at least one year after the employment has come to an end.
Learn more about how to hire the best talent in our guide to nailing the recruitment process.
Employing a member of staff without a valid visa or the right to work in the UK can result in significant repercussions for employers.
The first place you risk getting hit is your bottom line. Hiring a skilled employee without following the proper procedures can lead to a civil penalty of up to £45,000 per illegal worker for your first breach, and up to £60,000 per worker for repeat offences.
Employing someone illegally can also result in your sponsor licence being downgraded, suspended, or even revoked. Losing your Workers’ Licence can be a major blow to employers, as it would prevent you from hiring new foreign employees, and could also force your current sponsored staff to leave.
Finally, in extreme cases, employers that have a “reasonable cause to believe” an employee didn’t have the right to work would face criminal prosecution. Penalties include an unlimited fine or a prison sentence of up to five years, alongside the obvious reputational damage associated with a criminal conviction.
Ignoring these consequences is proving to be even more risky in 2025. The Home Office is cracking down on breaches more than ever, with the agency issuing 748 civil penalty notices and £41.6 million in fines in the first quarter of the year alone, according to a 2025 Home Office report.
Hiring top talent from overseas isn’t a straightforward process, especially with the tightening restrictions recently introduced by the Home Office.
Staying compliant is a multi-pronged challenge, with employers being required to obtain a sponsored licence, assign a CoS, and conduct thorough right-to-work checks before the prospective employee can even send off an application.
However, while rules may be becoming stricter, with the right guidance and understanding of key protocols, it’s still possible to use the scheme to access global talent. In fact, not only can securing a skilled worker visa for eligible employees help give these workers the right to live and work in the UK, it can also be one of the best investments your business can make.
The post Guide to the UK Skilled Worker Visa (2025 changes explained) appeared first on Startups.co.uk.