{"id":118,"date":"2022-11-30T08:56:00","date_gmt":"2022-11-30T09:56:00","guid":{"rendered":"http:\/\/www.ccsbinc.com\/?p=118"},"modified":"2025-09-11T15:59:10","modified_gmt":"2025-09-11T15:59:10","slug":"the-pros-and-cons-of-ai-content-writing","status":"publish","type":"post","link":"http:\/\/www.ccsbinc.com\/index.php\/2022\/11\/30\/the-pros-and-cons-of-ai-content-writing\/","title":{"rendered":"The Pros and Cons of AI Content Writing"},"content":{"rendered":"

From checkout attendants to factory workers, these days, it seems like few jobs are safe from the impending threat of a robot takeover. <\/p>\n

Recently, a stream of content-writing tools has been popping up online offering to help users scale content production<\/a>.<\/p>\n

But is AI content writing<\/a> destined to force human writers into the shadows of history? Which AI content tool is the best and should you give it a shot?<\/p>\n

We’ll give you the scoop on the pros and cons of AI writers to help you decide for yourself.<\/p>\n

Learn How to Win More Leads With Good Content<\/h2>\n

One of the best ways to get good leads (and to get more of them) is to use excellent content to market your brand. Generating qualified leads with solid content (as well as content promotion) can help set your business apart and get you on track to have a better year with a higher ROI. <\/p>\n

What is good content, though? Well, that depends on your audience. It needs to be straightforward, has a hook, and be informational or entertaining. Some of the options you can use include video content, copywriting on a blog or website, and search engine optimization to help it all get seen. <\/p>\n

Get Seen With Video Content<\/h3>\n

The first kind of content to look into is video content.<\/p>\n

People love watching videos, as you can see evidence on platforms like TikTok<\/a> and Instagram (reels). <\/p>\n

Video content with a strong message and solid hook can be an excellent way to reach thousands (or millions) of viewers and bring in leads by the bunch. On many platforms, you can set your videos up to forward people to your storefront or website. You can also set up playlists or groups of videos to keep them scrolling through your <\/em>content, which makes them more familiar with your brand.<\/p>\n

You can hire a copywriter to put together a script for you, too, which could help you produce better content over time without the slowdown of ideation.<\/p>\n

Boost Your Blog With Solid Copywriting<\/h3>\n

Whether you have a landing page or you run a busy blog, good copywriting is a fantastic way to get more leads and see a real difference in your company’s ROI. As we mentioned, posting regularly makes a difference and can quickly build your audience.<\/p>\n

Knowing that you need a copy to make your brand stand apart, you have to ask the question, “What makes a good piece of copy?”<\/p>\n

The answer is simple:<\/strong><\/p>\n

    \n
  1. The content speaks to the audience to give it information or answer a question it has.<\/li>\n
  2. The content is persuasive. <\/li>\n
  3. The piece meets Google’s preferred SEO guidelines, making it easy to find<\/em> the content online. <\/li>\n
  4. The piece has a hook or call-to-action phrasing that encourages the audience to take the next step, like calling your business or signing up for a service. <\/li>\n
  5. The content has solid research, so it’s accurate and timely. Evergreen content, which is content that is applicable every time of year, is beneficial when updated and refreshed on occasion. <\/li>\n<\/ol>\n

    These are some of the key points that help a piece of the copy stand apart. Your marketing team needs to have a specific message in mind for your audience that the copywriter can focus on, and then, when they do, you’ll find that your audience is willing to listen to you as an expert in your field. <\/p>\n

    Hiring a single copywriter or, if you have the budget, a team of copywriters can help keep your content updated and interesting. Check out the writers at Writer Access to find writers at all price points willing to work with you to help build your brand.<\/p>\n

    The thing nobody tells you: writing can feel like a long game. There\u2019s almost always a lag between when you put something out there and when you see traction. Sometimes, you might put in hours on a blog post and it fizzles\u2014or it starts pulling in leads six months later. It\u2019s part luck, part timing, and a lot of showing up. So don\u2019t let a slow burn make you think the content isn\u2019t working; just keep an eye on your analytics and be ready to tweak your approach if something starts to dip.<\/p>\n

    Plus, it\u2019s normal to have different voices and styles across your content, especially if you\u2019re using more than one writer\u2014or switching between in-house and freelancers. Some companies even play into that and intentionally mix it up, depending on the platform or campaign. If you pay attention, you\u2019ll notice brands adjusting the formality, the humor, or the depth of explanation to match where something is being published. That\u2019s honestly a perk: you get to meet your audience where they are instead of serving up the same stale tone everywhere.<\/p>\n

    Something else to chew on: the idea of authenticity gets tossed around so much that it’s become almost meaningless, but readers really do sniff out copy-paste energy from a mile away. If a blog post or video script sounds like it could\u2019ve been spat out by a mannequin with WiFi, you can feel the drop-off in engagement\u2014even if the SEO boxes are checked. Don\u2019t be afraid to let actual personality slip in (or just the odd human tangent) when the moment feels right; it ends up making the whole thing weirdly more professional, not less.<\/p>\n

    This is the point where some folks start overthinking everything, like obsessing over whether a semi-colon killed the mood or if their quirky headline scared off serious buyers. Honestly, most readers just want to feel like the person writing knows their stuff and isn\u2019t boring them. You don\u2019t need wild gimmicks, but a little willingness to poke fun at yourself, own a small mistake, or flat out admit \u201cwe\u2019re learning as we go\u201d can be oddly magnetic in a sea of lifeless copy. The bar for authenticity in 2025 is surprisingly low, but the best work still vaults right over it.<\/p>\n

    SEO-Balanced Content<\/h3>\n

    Finally, don’t forget that you should develop SEO-balanced content. <\/p>\n

    While people often think about optimizing their content with keywords, one thing you don’t want to do is make your content poor by stuffing it with keywords. Think about the keywords that actually apply to your industry or topic, and do the research to find the four or five main keywords that apply to this piece of content. <\/p>\n

    Mix up your keywords. For example, if you sell Honeycrisp apples and run an orchard, try short-form keywords like “apples” and “Honeycrisp.” Add in longer-form keywords like “Honeycrisp apple recipes,” or “Honeycrisp apple orchard.”<\/p>\n

    You can also have long-tail keywords like “Find a Honeycrisp apple store near me.” You will want the keywords you choose to be reasonable. The writer should be able to put them into the content fluidly, so the keywords don’t make it harder to read. <\/p>\n