{"id":199,"date":"2025-09-25T06:00:35","date_gmt":"2025-09-25T06:00:35","guid":{"rendered":"http:\/\/www.ccsbinc.com\/?p=199"},"modified":"2025-09-25T16:32:54","modified_gmt":"2025-09-25T16:32:54","slug":"how-to-design-a-menu-for-your-business","status":"publish","type":"post","link":"http:\/\/www.ccsbinc.com\/index.php\/2025\/09\/25\/how-to-design-a-menu-for-your-business\/","title":{"rendered":"How to design a menu for your business"},"content":{"rendered":"<\/p>\n<p><span style=\"font-weight: 400\">A menu is a fundamental part of <\/span><a href=\"https:\/\/startups.co.uk\/guides\/how-to-start-a-restaurant\/\"><span style=\"font-weight: 400\">running a restaurant business<\/span><\/a><span style=\"font-weight: 400\">, and it&rsquo;s not just about listing your items.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your menu is your ultimate marketing tool, as it showcases what makes your establishment special, guides customers toward the dishes you really want to sell, and makes the whole dining experience smoother.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, knowing what makes a good menu can be challenging at first, as you learn to balance customer appeal, pricing, and profitability.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&rsquo;s why we&rsquo;re going to guide you through the key steps of designing a menu, from understanding your customers and pricing your items, to writing descriptions and choosing a design that truly catches the eye.<\/span><\/p>\n<div class=\"highlight-box\">\n<div class=\"highlight-box-decor\"><\/div>\n<div class=\"highlight-box-headline\">\n<p>                            <span class=\"highlight-box-title\"><br \/>\n                    &#128161;Key takeaways                <\/span>\n                    <\/div>\n<div class=\"highlight-box-content\">\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Design your menu with your customers in mind, including <\/span><b>pricing, style, and dish choices<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You can organise your menu by <\/span><b>grouping items into categories<\/b> <b>(e.g. starters, mains, desserts), and with separate menus for specials or set meals<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">To price your dishes correctly, factor in <\/span><b>food costs, overheads, popularity, and demand<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A well-designed menu should have <\/span><b>engaging descriptions and visually appealing elements<\/b><span style=\"font-weight: 400\">, including high-quality images, readable fonts, and consistent colours.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You should <\/span><b>offer both paper and digital menus<\/b><span style=\"font-weight: 400\"> to cater to all customers, ensuring inclusivity and a better customer experience.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Your menu must include <\/span><b>allergen information, VAT and service charges, and calorie information <\/b><span style=\"font-weight: 400\">if you have 250 or more employees.<\/span><\/li>\n<\/ul>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"vc_empty_space\" style=\"height: 32px\"><\/div>\n<div class=\"jumplinks-content\">\n<ul class=\"jumplinks-content-list\">\n<li class=\"jumplinks-content-item\">\n                <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-how-to-design-a-menu-in-six-steps\">How to design a menu in six steps<\/a>\n            <\/li>\n<li class=\"jumplinks-content-item\">\n                <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-what-information-must-be-included-on-a-menu\">What information must be included on a menu?<\/a>\n            <\/li>\n<li class=\"jumplinks-content-item\">\n                <a class=\"jumplinks-content-link jumplink-anchor\" href=\"#link-why-are-menus-important-for-your-business\">Why are menus important for your business?<\/a>\n            <\/li>\n<\/ul>\n<\/div>\n<div class=\"jumplink-anchor-section\">\n<div class=\"jumplink-anchor-pointer\" id=\"link-how-to-design-a-menu-in-six-steps\"><\/div>\n<\/div>\n<h2>How to design a menu in six steps<\/h2>\n<p><span style=\"font-weight: 400\">Your menu is one of the first impressions your customers will have of your business, so it&rsquo;s important to get it right.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">A good menu should clearly list its offerings, appeal to customers with expressive descriptions and designs, and be a true reflection of your restaurant, <\/span><a href=\"https:\/\/startups.co.uk\/guides\/how-to-start-a-coffee-shop\/\"><span style=\"font-weight: 400\">coffee shop<\/span><\/a><span style=\"font-weight: 400\">, pub, or cafe.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To help you get started, we&rsquo;ve listed six key steps you can follow to design a menu that attracts diners, boosts sales, and maintains good <\/span><a href=\"https:\/\/startups.co.uk\/crm-software\/customer-retention-strategies\/\"><span style=\"font-weight: 400\">customer retention<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h3>1. Consider your target audience<\/h3>\n<p><span style=\"font-weight: 400\">Your menu should be designed with your <\/span><a href=\"https:\/\/startups.co.uk\/marketing\/target-marketing\/\"><span style=\"font-weight: 400\">target market<\/span><\/a><span style=\"font-weight: 400\"> in mind. Think about who&rsquo;s walking through your doors &mdash; be it families, students, office workers, or fine-dining guests &mdash; and make sure the style, pricing, and food choices match their expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400\">One way to do this is to base your design on the type of cuisine you&rsquo;re offering. An Italian restaurant, for example, might highlight pasta and pizza options, while a trendy cafe could focus on vegan dishes and speciality coffee.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Additionally, consider pricing. For example, if you&rsquo;re targeting budget-conscious diners, it&rsquo;s best to keep prices low. On the other hand, if you&rsquo;re aiming to offer high-end meals for wealthier consumers, you can price dishes higher to reflect premium ingredients and presentation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In short, it&rsquo;s all about carrying out some basic <\/span><a href=\"https:\/\/startups.co.uk\/strategy\/types-of-market-research-to-plan-or-launch-your-business\/\"><span style=\"font-weight: 400\">market research<\/span><\/a><span style=\"font-weight: 400\"> to understand who your customers are, what they&rsquo;re willing to pay, and how your menu can meet their expectations.<\/span><\/p>\n<div class=\"highlight-box\">\n<div class=\"highlight-box-decor\"><\/div>\n<div class=\"highlight-box-headline\">\n<p>                            <span class=\"highlight-box-title\"><br \/>\n                    Paper or digital?                <\/span>\n                    <\/div>\n<div class=\"highlight-box-content\">\n<p><span style=\"font-weight: 400\">Following the COVID-19 pandemic, more restaurant businesses have opted for digital-only menus and QR codes, with <\/span><a href=\"https:\/\/www.restroworks.com\/blog\/london-restaurant-industry-statistics-2025\/#:~:text=QR%20menus%20are%20no%20longer,contactless%20convenience%20and%20faster%20service.\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">72% of establishments<\/span><\/a><span style=\"font-weight: 400\"> planning to invest in QR menus, orders, and payment systems by 2025.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But while going fully digital can have its benefits, like being cost-effective and sustainable, it isn&rsquo;t fully accessible to all customers. For example, older customers or those without smartphone devices will have trouble ordering.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">For this reason, you should offer both printed and digital menus. That way, you can get the efficiency of QR codes, while still ensuring inclusivity and a better <\/span><a href=\"https:\/\/startups.co.uk\/marketing\/tips\/customer-service-skills\/\"><span style=\"font-weight: 400\">customer experience<\/span><\/a><span style=\"font-weight: 400\"> for everyone.<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"vc_empty_space\" style=\"height: 32px\"><\/div>\n<h3>2. Organise your menu items<\/h3>\n<p><span style=\"font-weight: 400\">Next, you&rsquo;ll need to think about where to place your items.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">This can be a little tricky, but a good practice is to write down every food and drink item you offer and separate them into categories (e.g., starters, mains, desserts, vegetarian\/vegan options, etc.). You can do this on paper or digitally, using an Excel spreadsheet or a simple Word document.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, keep in mind that you don&rsquo;t have to include every single item on your menu. For example, set menus, lunch deals, or seasonal specials can be given their own dedicated menu. Having separate menus helps prevent your main menu from getting cluttered (and overwhelming customers), and lets you showcase special dishes or limited-time offers that might be extra profitable.<\/span><\/p>\n<h3>3. Price your items<\/h3>\n<p><span style=\"font-weight: 400\">It&rsquo;s essential to keep your target audience in mind when pricing your items. You&rsquo;ll need to be careful not to overcharge or undercharge your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Finding that balance can be tricky. Here are a few useful practices to help you price your items adequately:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Know your food costs: <\/b><span style=\"font-weight: 400\">Add up the cost of every ingredient in a dish, including small things like garnishes or sauces. This will give you an idea of how much it costs to make the dishes and how you should price them to make up the cost.<\/span><\/li>\n<li><b>Factor in overheads: <\/b><span style=\"font-weight: 400\">To keep your business profitable, ensure your prices account for expenses like rent, staff wages, utilities, and <\/span><a href=\"https:\/\/startups.co.uk\/payment-processing\/best-hospitality-pos-systems\/\"><span style=\"font-weight: 400\">point of sale (POS) systems<\/span><\/a><span style=\"font-weight: 400\">.&nbsp;<\/span><\/li>\n<li><b>Use a simple formula:<\/b><span style=\"font-weight: 400\"> A common approach is Cost <\/span><span style=\"font-weight: 400\">&divide; Desired Food Cost% = Menu Price. For example, if a pasta dish costs &pound;4 to make and you want the food cost to be 30%, then your formula would be:<\/span><b> &pound;4 &divide; +0.3 = around &pound;13.<\/b><\/li>\n<li><b>Consider popularity and demand: <\/b><span style=\"font-weight: 400\">High-demand or signature dishes can be priced slightly higher, while less popular dishes might need to be cheaper.<\/span><\/li>\n<\/ul>\n<h3>4. Draft your menu descriptions<\/h3>\n<p><span style=\"font-weight: 400\">This is where good copywriting skills will come into play, as the words you choose can make a big difference in what customers order.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Below are some practical tips to help you write descriptions that are clear, enticing, and true to your brand:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Be descriptive: <\/b><span style=\"font-weight: 400\">Use appealing and sensory language. For example, words like &ldquo;crispy&rdquo;, &ldquo;melt-in-your-mouth&rdquo;, &ldquo;zesty&rdquo;, and &ldquo;rich&rdquo; can help customers imagine the taste and texture.<\/span><\/li>\n<li><b>Keep it short and simple:<\/b><span style=\"font-weight: 400\"> Try to keep your descriptions to just one or two lines per dish. Too much information can overwhelm diners and make your menu look cluttered.&nbsp;<\/span><\/li>\n<li><b>Highlight key ingredients and selling points:<\/b><span style=\"font-weight: 400\"> Mention fresh, high-quality, or unique ingredients. For example, instead of &ldquo;chicken pasta&rdquo;, try &ldquo;Grilled chicken with sun-dried tomatoes and creamy basil sauce.&rdquo;<\/span><\/li>\n<li><b>Be honest:<\/b><span style=\"font-weight: 400\"> Don&rsquo;t exaggerate or make claims that aren&rsquo;t true. Customers notice when a dish doesn&rsquo;t live up to its description, and this will harm your reputation.<\/span><\/li>\n<\/ul>\n<h3>5. Start designing your visual menu<\/h3>\n<p><span style=\"font-weight: 400\">Now, it&rsquo;s time to get creative by designing the visual elements of your menu.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The good news is you don&rsquo;t have to spend a fortune on software like Adobe Photoshop to create an attractive menu. Free tools like Canva and Fotor can be just as effective, letting you design your menu with easy drag-and-drop features, ready-made templates, and even built-in photos and icons.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But whichever way you decide to design your menu, here are a few practices to use and common pitfalls to avoid:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Use good-quality images: <\/b><span style=\"font-weight: 400\">Only include images that are of high quality and look good on both digital and paper menus. Blurry or pixelated photos can put customers off.<\/span><\/li>\n<li><b>Use easy-to-read font: <\/b><span style=\"font-weight: 400\">Don&rsquo;t opt for tiny or overly fancy fonts for the sake of aesthetics. Keep the font clear and legible, and use no more than two fonts.<\/span><\/li>\n<li><b>Proofread the copy:<\/b><span style=\"font-weight: 400\"> It&rsquo;s easy to make spelling and grammatical mistakes, so proofread your menu&rsquo;s copy thoroughly before putting it out. Misspelt words or poor use of grammar can come across as unprofessional.<\/span><\/li>\n<li><b>Make good use of white space: <\/b><span style=\"font-weight: 400\">Don&rsquo;t clutter your menu with too many images or text. White space makes your menu easier to read, giving it a cleaner and more professional look.<\/span><\/li>\n<li><b>Keep colours consistent with your brand: <\/b><span style=\"font-weight: 400\">Colour is an important part of your brand, so make sure you stick with your chosen colour palette for consistency. Avoid using too many clashing colours.<\/span><\/li>\n<li><b>Consider layout and flow: <\/b><span style=\"font-weight: 400\">Place the most profitable or popular item where eyes naturally land (e.g., at the top right of a page or in a highlighted box), and group sections logically (e.g., starters, mains, desserts, drinks, specials).<\/span><\/li>\n<\/ul>\n<div class=\"highlight-box\">\n<div class=\"highlight-box-decor\"><\/div>\n<div class=\"highlight-box-headline\">\n<p>                            <span class=\"highlight-box-title\"><br \/>\n                    When should I update my menu?                <\/span>\n                    <\/div>\n<div class=\"highlight-box-content\">\n<p><span style=\"font-weight: 400\">Your menu isn&rsquo;t set in stone and should evolve with your restaurant, <\/span><a href=\"https:\/\/startups.co.uk\/marketing\/tips\/customer-needs\/\"><span style=\"font-weight: 400\">customer needs<\/span><\/a><span style=\"font-weight: 400\">, and even the seasons. Here&rsquo;s what you should do:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Check your main dishes every 6-12 months to see what&rsquo;s popular and what isn&rsquo;t selling so well.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Swap dishes based on seasonal ingredients to keep your offerings fresh. Specials and limited-time offers are great for adding variety without overhauling the main menu.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Update the look and layout of your menu every 1-2 years, or sooner if you decide to <\/span><a href=\"https:\/\/startups.co.uk\/marketing\/the-ultimate-rebranding-guide\/\"><span style=\"font-weight: 400\">rebrand your business<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\">Use <a href=\"https:\/\/startups.co.uk\/strategy\/customer-feedback\/\">customer feedback<\/a> to tweak descriptions, remove unpopular items, or introduce new dishes.<\/li>\n<\/ul>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"vc_empty_space\" style=\"height: 32px\"><\/div>\n<h3>6. Market your new menu<\/h3>\n<p><span style=\"font-weight: 400\">Now that your menu is drafted and ready to go, it&rsquo;s time to market it towards customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is where you&rsquo;ll need to use strong <a href=\"https:\/\/startups.co.uk\/marketing\/tips\/what-is-digital-marketing\/\">digital marketing<\/a> practices to ensure it gets noticed and drives sales.<\/span><\/p>\n<h4>Leveraging social media<\/h4>\n<p><span style=\"font-weight: 400\">Use your <\/span><a href=\"https:\/\/startups.co.uk\/marketing\/tips\/what-is-social-media-marketing\/\"><span style=\"font-weight: 400\">social media<\/span><\/a><span style=\"font-weight: 400\"> platforms &mdash; such as <\/span><a href=\"https:\/\/startups.co.uk\/marketing\/tiktok-for-business\/\"><span style=\"font-weight: 400\">TikTok<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/startups.co.uk\/marketing\/tips\/how-to-use-instagram-for-business\/\"><span style=\"font-weight: 400\">Instagram<\/span><\/a><span style=\"font-weight: 400\">, or <\/span><a href=\"https:\/\/startups.co.uk\/marketing\/tips\/use-facebook-business\/\"><span style=\"font-weight: 400\">Facebook<\/span><\/a><span style=\"font-weight: 400\"> &mdash; to announce your menu or share photos of new dishes, weekly specials, or seasonal menus. You could also encourage customers to share their meals online with a branded hashtag.<\/span><\/p>\n<h4>Using email and loyalty programmes<\/h4>\n<p><span style=\"font-weight: 400\">Promote your menu through <\/span><a href=\"https:\/\/startups.co.uk\/marketing\/tips\/email-marketing-campaign\/\"><span style=\"font-weight: 400\">email marketing<\/span><\/a><span style=\"font-weight: 400\">, such as sending updates about new menu items, special offers, or limited-time dishes. You could also reward repeat customers with early access to specials or discounts to help boost customer loyalty.<\/span><\/p>\n<h4>Adding it to your website<\/h4>\n<p><span style=\"font-weight: 400\">Having your menu on your <\/span><a href=\"https:\/\/startups.co.uk\/websites\/creating\/how-to-create-a-business-website\/\"><span style=\"font-weight: 400\">business website<\/span><\/a><span style=\"font-weight: 400\"> makes it easier for diners to see your offerings before visiting. You should also include downloadable PDFs or an interactive menu, allowing customers to easily browse on any device and see what you have to offer before visiting the establishment.<\/span><\/p>\n<div class=\"jumplink-anchor-section\">\n<div class=\"jumplink-anchor-pointer\" id=\"link-what-information-must-be-included-on-a-menu\"><\/div>\n<\/div>\n<h2>What information must be included on a menu?<\/h2>\n<p><span style=\"font-weight: 400\">Under the UK&rsquo;s <\/span><a href=\"https:\/\/startups.co.uk\/setting-up\/food-safety-guide\/\"><span style=\"font-weight: 400\">rules and regulations for food businesses<\/span><\/a><span style=\"font-weight: 400\">, there is certain information that you are legally required to include in your menu.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By law, your menu must include allergen information. You must clearly indicate if any of the 14 major allergens are in your dishes, such as peanuts, milk, gluten, or eggs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can include allergen information directly on the menu or provide a clear reference to where customers can find the information, such as a separate allergen guide. Also, make sure that the waiting staff ask customers about allergies before taking any orders.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Additionally, your menu must display accurate pricing, including <\/span><a href=\"https:\/\/startups.co.uk\/tax\/what-is-vat-and-how-does-it-affect-my-small-business\/\"><span style=\"font-weight: 400\">value-added tax (VAT)<\/span><\/a><span style=\"font-weight: 400\"> or <\/span><a href=\"https:\/\/startups.co.uk\/premises\/legal\/premises-legal\/commercial-service-charges\/\"><span style=\"font-weight: 400\">service charges<\/span><\/a><span style=\"font-weight: 400\">, so that customers know exactly what they&rsquo;re going to pay.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you&rsquo;re a larger establishment (250+ employees), you&rsquo;re also required to show calorie information on items sold for immediate consumption.<\/span><\/p>\n<div class=\"jumplink-anchor-section\">\n<div class=\"jumplink-anchor-pointer\" id=\"link-why-are-menus-important-for-your-business\"><\/div>\n<\/div>\n<h2>Why are menus important for your business?<\/h2>\n<p><span style=\"font-weight: 400\">Menus are important for hospitality businesses because they act as a communication tool for informing customers about your main dishes and pricing. It&rsquo;s also a key part of your <\/span><a href=\"https:\/\/startups.co.uk\/strategy\/build-brand-identity\/\"><span style=\"font-weight: 400\">branding<\/span><\/a><span style=\"font-weight: 400\">, customer experience, and profitability.<\/span><\/p>\n<p><span style=\"font-weight: 400\">All in all, it&rsquo;s about having a good understanding of your target audience, so that your offerings resonate with them.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Good menu organisation, careful pricing, effective use of item descriptions and an appealing visual design can help you create a menu that truly draws attention and gets the sales you deserve.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With a little planning and creativity, your menu can become one of your best tools in attracting customers, showing off your best dishes, and keeping people coming back for more.&nbsp;<\/span><\/p>\n<p>The post <a href=\"https:\/\/startups.co.uk\/guides\/how-to-design-a-menu\/\">How to design a menu for your business<\/a> appeared first on <a href=\"https:\/\/startups.co.uk\">Startups.co.uk<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"text-justify mb-2\" >A menu is a fundamental part of running a restaurant business, and it&rsquo;s not just about listing your items.&nbsp; Your menu is your ultimate marketing tool, as it showcases what makes your establishment special, guides customers toward the dishes you really want to sell, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-199","post","type-post","status-publish","format-standard","hentry","category-startups"],"_links":{"self":[{"href":"http:\/\/www.ccsbinc.com\/index.php\/wp-json\/wp\/v2\/posts\/199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.ccsbinc.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ccsbinc.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ccsbinc.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ccsbinc.com\/index.php\/wp-json\/wp\/v2\/comments?post=199"}],"version-history":[{"count":1,"href":"http:\/\/www.ccsbinc.com\/index.php\/wp-json\/wp\/v2\/posts\/199\/revisions"}],"predecessor-version":[{"id":200,"href":"http:\/\/www.ccsbinc.com\/index.php\/wp-json\/wp\/v2\/posts\/199\/revisions\/200"}],"wp:attachment":[{"href":"http:\/\/www.ccsbinc.com\/index.php\/wp-json\/wp\/v2\/media?parent=199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ccsbinc.com\/index.php\/wp-json\/wp\/v2\/categories?post=199"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ccsbinc.com\/index.php\/wp-json\/wp\/v2\/tags?post=199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}