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When it comes to digital marketing, search engine optimization (SEO) is still one of the most reliable methods to drive traffic to your website. 

The numbers back up this statement, as 68 percent of all online experiences start with a search engine. Also, B2B marketers overwhelmingly (61 percent) say that SEO marketing generates more traffic than other methods.

One of the primary challenges of SEO, though, is keeping up with Google’s algorithm updates. 

As you probably know, Google dominates the market, with over 90 percent of all searches starting on its platform. 

No other search engine comes close, and that figure is unlikely to change anytime soon.

So, what can you do as a business or agency that needs to stay up-to-date with algorithms and SEO best practices? 

Fortunately, tons of blogs and websites are dedicated to SEO, so all you have to do is follow them.

Even better, we’ve compiled a list of the top 9 SEO agency blogs that can help you maximize your return, so you don’t waste time or energy on strategies that don’t work.

Top SEO LinkedIn Influencers to Follow

While blogs can give you lots of actionable advice and information, they can only go so far. 

Following SEO influencers on social media like LinkedIn gives you more perspective. Also, these platforms allow you to receive updates and tidbits in real-time rather than waiting for a new blog post to drop.

People sometimes overlook just how quickly trends pop up and fade out in the SEO world. It’s not even just algorithm updates — it’s shifting user behavior, new tools, or the sudden popularity of a search tactic that everyone assumes is “the thing” until it’s not. Honestly, keeping a finger on the pulse through influencers saves a lot of pointless trial-and-error. You might hear about something brewing before it even hits the mainstream, which is a bit like getting tomorrow’s tip sheet today.

There’s also this quieter side benefit: you get to see thought processes in real time. Someone like Hyder or Fishkin might react to a Google Search Central blog post, throw out a contrarian take, or just admit they’re still figuring something out — and that’s weirdly reassuring. It’s the unfiltered comments and little confessions tucked into their feeds that give you better context than a polished case study ever would. Nobody has the full playbook, and that’s oddly comforting.

Here are our picks for the top three LinkedInFluencers talking about SEO.

Shama Hyder

Hyder is the CEO of Zen Media, which is a pretty big player within the world of digital marketing. 

Hyder has been very active on social media from the beginning, so she knows how to share bite-size nuggets of information. 

She has also worked with some of the biggest brands in the world, so she knows a thing or two about how to scale up different marketing strategies.

Rand Fishkin

Fishkin is one of the founders of MOZ, meaning he’s well-versed in SEO tactics. 

While he’s mainly focused on his new venture SparkToro (a research engine), he still dabbles in SEO.

Neil Patel

Patel is super active across the board on different sites and social platforms. 

If you follow his blog and his LinkedIn profile, you’ll get even more insights and tidbits on how to grow your business. 

Again, Patel focuses on all aspects of digital marketing, but his takes on SEO are super valuable.

Boost Your SEO With Top-Quality Content From Rock Content!

While SEO elements like title tags and meta descriptions help, you need high-quality content for your visitors. 

Otherwise, you’ll have a much higher bounce rate, and it won’t matter how optimized your pages are or not. 

WriterAcess offers access to a myriad of established freelance SEO writers that are well versed in all things SEO. Optimize your content with freelance writers today.

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